New Releases Fail At The Boxoffice
February saw a galore of releases, with almost all of them except Celluloid, sinking without a trace. Only an unanimous positive opinion could have provided even a glimmer of hope for any of these films, as the huge number of new releases resulted in severe shortage of screens for them to secure even an half decent opening.
While Celluloid marches forward with a fabulous word of mouth, supported with the push given by the State Award announcements and perhaps an ounce of controversy to go with it, Breaking News Live suffered the agony of being forced to open with noon shows alone in some of the major centers. The film has managed a meagre 26 lakhs from 10 days of theatrical run.
Housefull was Tiny Tom's first attempt as a solo lead and jyothirmayi's comeback to mainstream films as a heroine, but was hit back too, with lack of screen space and public attention. Housefull grossed 27 lakhs from 10 days.
Black Butterfly had a positive word of mouth, but despite the reasonably good content, removals from a significant number of centers did not spare it either. Cowboy faced the worst outcome of the lot, without a second thought, with the film remaining in just couple of A centers after 7 days.
Things may have looked different if the number of releases were more controlled within the State, but at the same time, there is still deserved encouragement for good content and entertainment value.
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