Dhanush's 3 takes a Grand Opening - 17 Crores Worldwide Gross in 3 days

Aishwarya Dhanush directed '3' has taken an earth shattering opening in about 400 screens (tamil version). The gross collection over the opening weekend is about 17 Crores, which is the highest ever for a Dhanush film. The film had an unprecedented hype, due to chartbuster songs, and clever promotions. Centers in Tamil Nadu reported an average attendance of 95% during the weekend.

The film has collected about 1.35 Crores from 25 screens in Chennai alone. The word of mouth is pretty mixed, and it needs to be seen whether the film can carry forward the momentum during the week days. the makers of the movie shall start earning profits from the first week itself, as the satellite rights have been bagged by Sun TV for an astronomical amount - reported to be the highest ever paid for a Dhanush starrer..!! The budget of the movie in the range of 22 Crores.

VERDICT : HIT