Dhanush's 3 is a HIT - 38 Crores Gross in 2 weeks
Dhanush starrer '3' has become highly successful at the boxoffice, grossing 38 crores from about 400 release centers (Tamil version). The film had taken a fantastic opening across South India, despite tough competition from regional films in other states. '3' has managed to rake in money, even though the word of mouth was mixed - negative, primarily due to the chemistry between the lead pair Dhanush and Shruti Hasan. The chart busters composed by debutant Anirudh Ravichander also did help the film's performance to a large extent.
The current trade scenario demands a good opening for any film which is being produced for an above average cost, to become successful. Pre-release hype, music and effective marketing have become some of the indispensable ingredients for success. Fortunately '3' managed to have it all, and hence struck the right chord with the audience from Day 1 itself. It became the highest ever opening for a Dhanush film.
The satellite rights have been bagged by Sun TV for a whopping 6 Crores. The overseas collection or rights amount are yet to be known in the trade, though the early estimate is about 0.5- 0.6 Million US Dollars, as 'Why This Kolveri Di' is a worldwide rage..!!
The fact that a movie with mixed reports has managed to do well, once again underlines the fact that under the modern scenario, the mantra seems to be SUCCESS = A BANKABLE STAR + WIDE RELEASE
Dhanush keeps up his momentum gained in the past 6-7 months as new leases of success follow him. Another SUPER HIT to his credit, and a promising debut for Aishwarya Dhanush.
VERDICT : HIT
The current trade scenario demands a good opening for any film which is being produced for an above average cost, to become successful. Pre-release hype, music and effective marketing have become some of the indispensable ingredients for success. Fortunately '3' managed to have it all, and hence struck the right chord with the audience from Day 1 itself. It became the highest ever opening for a Dhanush film.
The satellite rights have been bagged by Sun TV for a whopping 6 Crores. The overseas collection or rights amount are yet to be known in the trade, though the early estimate is about 0.5- 0.6 Million US Dollars, as 'Why This Kolveri Di' is a worldwide rage..!!
The fact that a movie with mixed reports has managed to do well, once again underlines the fact that under the modern scenario, the mantra seems to be SUCCESS = A BANKABLE STAR + WIDE RELEASE
Dhanush keeps up his momentum gained in the past 6-7 months as new leases of success follow him. Another SUPER HIT to his credit, and a promising debut for Aishwarya Dhanush.
VERDICT : HIT
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