MASTERS is a Flop - Boxoffice Collection Update - The Final Verdict

Movie	Masters
Language	Malayalam
Director	Johny Antony
Production	Sincere Cinema
Distribution	Seven Arts International
Cast	Prithviraj, Sasikumar
Release Date	30 March 2012
Release Centers (A)	64
Theatrical Run	35 Days
No of shows in Kerala	3675
WORLDWIDE GROSS COLLECTION			3.50	Crores
REVENUE
Share from Kerala ( Gross 3.30 Crores )			1.35	Crores
Satellite Rights  (Asianet)			2.30	Crores
Other States Rights			0.15	Crores
Overseas Rights (Approx.)			-	Crores
Audio DVD Rights			0.15	Crores
Remake Rights			-	Crores
Others			-	Crores
TOTAL REVENUE			3.95	Crores
COSTS
Production Costs			3.50	Crores
Printing and Publicity			0.65	Crores
TOTAL COSTS			4.10	Crores
LOSS			(0.15)	Crores
Return On Investments			(3.65)	%
VERDICT			FLOP
Masters had all the ingredients to become a successful venture at the Boxoffice. On retrospection
the only thing that could have gone wrong for this thriller may be the releasing time. Masters
released at the eve of the vacation and two weeks prior to the Vishu season. Masters got
sandwiched between two biggies namely The King and the Commissioner and Mayamohini,
with just one open week to collect, that too along with a Super Strong Ordinary. The fact that
the movie managed to collect about 3.5 Crored itself is decent considering the circumstances,
but a film which manages to recover its cost can be named nothing but a Flop. Masters shall
find its place amongst those films which deserved better returns at the ticket counter than what
it actually managed.