Boxoffice Review 2013 - Week 23 - ABCD Rules Boxoffice
ABCD took a magnanimous initial which can be compared to that of a Big Ms or Dileep film. The word of mouth has been Above Average to Positive. The opening day gross was 70 lakhs, and the weekends held up at the same level. Dulquar Salman takes a big step towards establishing himself as a Mass Hero.
Gross : 2.15 Crores (3 Days)
Verdict : MASS OPENING
Honey Bee held up well in the second weekend, further adding a gross of more than one crore to its kitty. The release of ABCD did hamper its collections over the weekend, but a drop of about 40% is excellent considering the impact of new releases. Asif Ali scores with a solo hit which had eluded him since 2011.
Gross : 4.39 Crores (10 Days)Verdict : HIT
RANK # 3 – LEFT RIGHT LEFT
Left Right Left had a dull opening on Friday, with the collections improving during the weekend by 20%. But the opening was simply not good enough, earning a poor opening weekend gross. The film is muc appreciated across all the centers, but it is just another case where the word of mouth is not getting realized into ticket sales.
Gross : 0.48 Crores (3 Days)Verdict : DULL OPENING
RANK # 4 – THANK YOU
Bad releasing strategy could have deprived Mollywood of a sleeper hit in Thank You which has received much appreciation in the limited centers it has released. Collections have been on the lower side, mainly due to the successful showing of a couple of other mass movies. Removals are expected despite good reviews this Friday.
Gross : 0.26 Crores (3 Days)Verdict : POOR OPENING
RANK # 5 – NERAM
Neram had theatrical presence in 12 centers last weekend. With the theatrical share likely to cover up distributors premium with ease, Neram would exit the cinema halls as a Super Hit.
Gross : 5.75 Crores (38 Days)Verdict : SUPER HIT
Collections from 10 June to 16 June considered for Rankings.
BOXOFFICE VERDICTS
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