Chettayees hampered by poor release strategy

Chettayees closed their third weekend with a gross of about 1.80 Crores. It is not rocket science to apprehend that, unless the film carries extraordinary reports, and is of a mass nature, more than 60% of the life time gross is earned in the opening week. But due to limited screen space and excessive number of releases during the final quarter of the year, films like Chettayees have easily lost out on a good figure.

The film has managed above average public opinion, especially from its target audience. As it has been the case of late, the screen space has been severely reduced by new releases, and one cannot help but think that the film would have earned atleast another crore, if released in the first quarter of 2013, about 4-6 weeks prior to Vishu.

Chettayees looks at a life time gross of about 2 Crores, and shall finish at about 2700 shows in Kerala.