RUN BABY RUN takes an Earth Shattering Opening

Rub Baby Run (RBR) takes a magnanimous opening all over Kerala with positive word of mouth. The film saw the ultimate commercial combination in Mollywood, coming together for an eighth time, Mohanlal and Joshiy. RBR opened with much fanfare, and the opening day saw full houses in all the major release centers. The initial day gross is believed to be in the range of 90 Lakhs, the highest ever for a film distributed by Galaxy Films. An early estimate of the first 3 day gross is in the range of 2.50 Crores, though no official reports have set in yet.

RBR seems to be the clear winner for this Onam, going by the opening which it has taken. With no major releases scheduled for next 3 weeks, RBR is set for a brilliant run at the boxoffice. Currently, the movie looks at 6.50 - 7.00 Crores Gross in its extended first week of 9 days, and lifetime gross of 11-12 Crores.

Run Baby Run continues its juggernaut in 77 theaters in Kerala and another 60+ theaters outside the State. The final verdict shall depend on how it holds up once the festive mood settles down.

VERDICT : GRAND OPENING