It's Your Voice - I

Boxoffice Verdicts introduces a new Question and Answer section named It's Your Voice, where, we shall make an attempt to answer some of the boxoffice related queries posted by our viewers.

You may post your question, as a comment in any of the It's Your Voice articles, with a prefix 'Q:'. The Answers which we give may consist our views and opinions, which the members are free to comment upon. We also shall try and include your answers in the article, if we feel it answers the question better. Please post your answers in the same article, where the question is raised. Your answers shall be credited to your name.

As an opener, we feature some of the questions, which you may have posted as comments in our boxoffice updates, in a QA format.


Q : Can Mayamohini be considered as an All Time Blockbuster considering the profits which it made ? 

A : Yes. Mayamohini is an ATBB, but not on the basis of profits. A film can become profitable even before release. But unlike Hits or Super Hits or even Blockbusters, All Time Blockbusters earn their name from theatrical collections, distributor share and the theatrical run alone, and not from profitability.

Murali


Q : Can the TV rights and Audio rights be considered for determining whether a movie is a HIT ?

A : There are people of either opinion, but BOV believes, as Cinema is a business like any other venture, the income from all the sources must be considered while determining its status. Huge rights amounts are fetched either due to the film's successful performance at the theaters, or due to the brand value associated with it. The makers deserve to reap the benefits of either of these scenarios. But however, the film should have earned reasonable profits for all, or almost all of the parties involved, in order to be classified as successful. Though 'Boxoffice' strictly means collection from theaters, we believe there is no meaning in classifying a film as an unsuccessful project, when it earns multiple times more than industry average profits, even if it is predominantly from the rights.

Dony


Q : Can you please give details about the final collection report of Diamond Necklace ? 

A : Diamond Neclace ended its Theatrical run after 119 Days with 6700+ shows in Kerala, grossing 5.30 Crores, with a share of about 2.30 Crores. The satellite rights are reportedly fetched by Surya TV for about 1.60 Crores. Joy Alukkas had given around 80 lakhs to advertise their product in the film. The movie got an excellent run overseas, though collection details are not available.

Vineeth.M